Product
Packaging
Define
Product Packaging:
the process
of design, evaluation, and product of packages
Wikipedia
gives 9 purposes for product packaging.
What are they?
1) physical
protection
2) barrier protection
3) containment or agglomeration
4) information transmission
5)marketing
6) security
7) anti-counterfeiting packaging
8) convenience
9) portion control
2) barrier protection
3) containment or agglomeration
4) information transmission
5)marketing
6) security
7) anti-counterfeiting packaging
8) convenience
9) portion control
Rules of Product Packaging
1. Clarity and simplicity
2. Honesty
3. Authenticity (how are you memorable?)
4. Shelf Impact ( shopper impulse )
5. Extensibility ( Can the design be applied to various
flavors or packaging )
6. Practicality
Research
and Evaluation
Food Product #1
- Name of product: _M&Ms_
- Picture of the Product :
- What is the focus of the product packaging? To make an easy to open package.
- What do you like most about the product? It is easy to open.
- What do you like least about the product? That it is not resealable.
- List items on the product, list all! {ie: Ingredients, barcode, picture, Slogan} etc. Items on the product include ingredients, allergy warnings, amounts it contains, barcode, logo, slogan, type, nutritional information, pictures of product, picture of mascot, logo of sponsor, more advertisement for other products, etc
- What kind of packaging does it have? {box, bag, can, etc} Does it have one package inside another? {think of gum} The kind of packaging is a bag, and there is not another package inside.
- How many sides of the container are covered with information? Two.
- Does
it have a repeated pattern anywhere on the product? Yes.
- Why would you pick this product over its competitor? It is familiar, and the colors do not clash too much (unlike some product packaging). Also, it’s chocolate.
- What age is the audience of this product? Young children to young adults.
Food Product
#2
1) Name of the product: __Oreo______ 2) Picture of the Product
3) What is
the focus of the product packaging? To make the packages resealable
4) What do you like most about the product packaging? I like the giant picture of an Oreo.
5) What do you like least about the product packaging? The fact that it is not really resealable.
6) List items on the product packaging, list all! {ie: Ingredients, barcode, picture, Slogan} etc. It has a picture of the product, the name, the slogan, a logo for the company, an ingredients list, a table of nutritional facts, the amount in it, some instructions on it, a barcode, some sponsor logos, and some advertisements for other Oreo products.
7) What kind of packaging does it have? {box, bag, can, etc} Does it have one package inside another? {think of gum} It is packaged in a bag, and there is another package inside, but it is just for holding the Oreos.
8) How many sides of the container are covered with information? Four sides of it are covered with information (the top, bottom and the two longest sides.
9) Does it have a repeated pattern anywhere on the product? Yes.
10) Why would you pick this product over its competitor? Because the package is more familiar and it is more appealing.
11) What age is the audience of this product? Young kids to middle age adults.
4) What do you like most about the product packaging? I like the giant picture of an Oreo.
5) What do you like least about the product packaging? The fact that it is not really resealable.
6) List items on the product packaging, list all! {ie: Ingredients, barcode, picture, Slogan} etc. It has a picture of the product, the name, the slogan, a logo for the company, an ingredients list, a table of nutritional facts, the amount in it, some instructions on it, a barcode, some sponsor logos, and some advertisements for other Oreo products.
7) What kind of packaging does it have? {box, bag, can, etc} Does it have one package inside another? {think of gum} It is packaged in a bag, and there is another package inside, but it is just for holding the Oreos.
8) How many sides of the container are covered with information? Four sides of it are covered with information (the top, bottom and the two longest sides.
9) Does it have a repeated pattern anywhere on the product? Yes.
10) Why would you pick this product over its competitor? Because the package is more familiar and it is more appealing.
11) What age is the audience of this product? Young kids to middle age adults.
Fun Product #1
1)
Name of the product: _____Kleenex_______
2) Picture of the Product (Paste here)
2) Picture of the Product (Paste here)
3) What is
the focus of the product packaging? Making interesting and easy to access
tissue boxes.
4) What do you like most about the product? I like the incorporation of fruit with the tissue boxes.
5) What do you like least about the product? I don’t like the triangle design of the tissue boxes, because it means that there are less tissues inside.
6) List items on the package. There is a picture, the logo repeated several times, a barcode, and the weight or mass of the product inside.
7) What kind of packaging does it have? {box, bag, can, etc} Does it have one package inside another? It has a box package, and there is no package inside.
8) How many sides of the container are covered with information? Three.
9) Does it have a repeated pattern anywhere on the product? Yes.
10) Does it have a slogan or a motivational saying? If so, type it out. No.
11) Why do they have a slogan or motivation saying? None.
12) Why would you pick this product over its competitor? Because the design on the box is cool.
13) What age is the audience of this product? Young adults to middle age adults.
4) What do you like most about the product? I like the incorporation of fruit with the tissue boxes.
5) What do you like least about the product? I don’t like the triangle design of the tissue boxes, because it means that there are less tissues inside.
6) List items on the package. There is a picture, the logo repeated several times, a barcode, and the weight or mass of the product inside.
7) What kind of packaging does it have? {box, bag, can, etc} Does it have one package inside another? It has a box package, and there is no package inside.
8) How many sides of the container are covered with information? Three.
9) Does it have a repeated pattern anywhere on the product? Yes.
10) Does it have a slogan or a motivational saying? If so, type it out. No.
11) Why do they have a slogan or motivation saying? None.
12) Why would you pick this product over its competitor? Because the design on the box is cool.
13) What age is the audience of this product? Young adults to middle age adults.
Fun Product
#2
1)Name
of the product: ____Morgen fugl musli___
2) Picture of the Product (Paste here)
3)
What is the focus of the product packaging? An easy to open and sealable
package.
4) What do you like most about the product? I like the design and graphics.
5) What do you like least about the product? I don’t like how small some of the print is.
6) List items on the package. List of ingredients, logo, pictures, description, nutritional info., type, recyclable sign, serving suggestions.
7) What kind of packaging does it have? {box, bag, can, etc} Does it have one package inside another? It is a bag type of packaging, and I don’t know if it has another package inside.
8) How many sides of the container are covered with information? Five.
9) Does it have a repeated pattern anywhere on the product? Yes.
10) Does it have a slogan or a motivational saying? If so, type it out.
11) Why do they have a slogan or motivation saying? I don’t know if it has one, because I can’t read whatever language it is in.
12) Why would you pick this product over its competitors? It has a cute package and design.
13) What age is the audience of this product? Young adults to Middle age adults.
4) What do you like most about the product? I like the design and graphics.
5) What do you like least about the product? I don’t like how small some of the print is.
6) List items on the package. List of ingredients, logo, pictures, description, nutritional info., type, recyclable sign, serving suggestions.
7) What kind of packaging does it have? {box, bag, can, etc} Does it have one package inside another? It is a bag type of packaging, and I don’t know if it has another package inside.
8) How many sides of the container are covered with information? Five.
9) Does it have a repeated pattern anywhere on the product? Yes.
10) Does it have a slogan or a motivational saying? If so, type it out.
11) Why do they have a slogan or motivation saying? I don’t know if it has one, because I can’t read whatever language it is in.
12) Why would you pick this product over its competitors? It has a cute package and design.
13) What age is the audience of this product? Young adults to Middle age adults.
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