Color Theory

• Color Theory Intro: http://www.nhsdesigns.com/graphic/color/index.php
• Color Wheel: http://www.nhsdesigns.com/graphic/color/color-wheel.php
• Color Combinations: http://www.nhsdesigns.com/graphic/color/color-combos.php
• Tints, Shades & Neutrals: http://www.nhsdesigns.com/graphic/color/tints_shades_neutrals.php
• Emotional Content: http://www.nhsdesigns.com/graphic/color/emotional-content.php
• Color Meaning: http://www.color-wheel-pro.com/color-meaning.html
• Color Physiology:  http://www.webdesign.org/web-design-basics/color-theory/color-psychology-quick-reference-cards.13826.html

1. Define hue: hue is what distinguishes one color from another
2. Define value: (a.k.a. tone) the relative lightness or darkness of a color. A color with white added is called a tint and a color with black added is called a shade.
3. Define saturation: (a.k.a. chroma) kind of equivalent to brightness.
4. How many colors are available on our computers? millions
5. Define secondary color: secondary colors are two primary colors mixed together.
6. Define tertiary color: tertiary colors are a combination of a primary and a neighboring secondary.
7. Define complementary colors: two colors which sit opposite each other on the color wheel.
8. What are the primary colors in Photoshop? Red, green and blue
9. What are the secondary colors in Photoshop? Cyan, magenta, and yellow
10. Define subtractive color model: a model with which you get black if you mix the three primary colors.
11. Define additive color model: a model with which you get white if you mix the three primary colors.
12. Is RGB additive or subtractive? additive
13. Is CMYK additive or subtractive? subtractive
14. What is the RGB color model used for? computers
15. What is the CMYK color model used for? Printing presses
16. Define analogous colors: colors that sit next to each other on the color wheel
17. Define tint: a color that has white added
18. Define shade: a color with black added
19. Define neutral: the combination of complementary colors
20. What can be said in general about warm colors? They tend to jump forward into prominence in a design
21. What can be said in general about cool colors? They tend to recede in a design
22. What color is associated with stability? blue
23. What color symbolizes royalty? purple
24. What is the color of cleanliness? white
25. What color symbolizes freshness? Light yellow
26. Which colors are associated with joy? Yellow, orange and light red
27. What color symbolizes passion and danger? red
28. Dark red is associated with: vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath
29. Reddish-brown is associated with: harvest and fall
30. Dark orange is associated with: deceit and distrust
31. Gold is associated with: prestige, illumination, wisdom, wealth, and high quality
32. Yellow is associated with: sunshine, joy, intellect, and energy
33. Dark green is associated with: ambition, greed, and jealousy
34. Olive green is associated with: peace
35. Light blue is associated with: health, healing, tranquility, understanding and softness
36.  Dark purple is associated with: gloom, sad feelings and frustration
37. Why is the use of color important in graphic Design? Color affects people’s moods and can affect the way they think or interpret your design.

One-word Art

My design represents the word hedgehog, because ... it is in the shape of a hedgehog.

Fine. In all seriousness, I scaled the letters, rotated them, rounded them, and altered their shapes to fit a shape I made using the Pen Tool (see below). The design elements I used were shape, size, direction, line (kind of), and type. I positioned the letters in such a way that you could still tell it was the word hedgehog and each letter would be in the right place for me to adjust them to fit the shape I made.

Only read the following if you can't see the hedgehog:

The first "H" is the head and part of the spines, the "d" and the second "h" are part of the spines, underbelly, and the feet, and the other letters are the spines.

Typography Quote

I placed the words in this way because it felt like this order was the best way to balance the words and the weight they carry.

I used size to help emphasize the words that carried the most weight and added a line to add a little direction. I also added a little texture to the word art, but I'm not sure if you can tell on this version.